Organic Design
by Ross Lovegrove

“I'm an evolutionary biologist, more than a designer. My work relates to nature, in an evolutionary sense as I'm concerned with reduction. I exercise what is called 'organic essentialism' which means using nothing more, nothing less, than is needed.” (Design Boom, November 2006).

Hailed as ‘Captain Organic’, Ross Lovegrove embraces the true essence of Organic Design. As a leading designer of our time Lovegrove has designed items from water bottles and street lighting to chairs and even an eco-friendly ‘Alpine Capsule’, by manipulating forms to imitate organic processes of nature.

In this session Ross Lovegrove will explore the concept of Organic Design.