Transcending Design Boundaries: The Full-Package Designer
by Piero Lissoni

I don't think of myself as strictly a designer — I studied architecture at the Politecnico di Milano, and in the Milanese tradition, you're simultaneously an architect, a designer, and a graphic designer. We never consider specializing in just one practice; if you're an architect, you should be able to design a spoon or a town.”

The lines that divide the various fields of design are blurring. Industrial design, interior design and graphic design today are practiced by the same group of people.  Enter the concept of a ‘Full Package Designer’.

This session will answer the following questions:

• What is a full package designer?
• Why would designers try to impart a complete design service?
• Distinctive signatures – what is the importance of branding within interior design?