A key founding member of Spa Resources International LLC and the first ever Middle East Board Member of the International Spa Association for Europe and Middle East (ISPA).

With more than 30 years of pioneering experience in the spa and wellness industry, started her career as a qualified therapist at Champney’s Health Resort in the UK. In addition to her experience in Retail and Distribution for renowned brands including La Prairie, Clarins and Calvin Klein, Daniella is a certified teacher in Holistic Therapies and a practitioner of pre- and post-treatments for plastic surgery. Amongst her many achievements, Daniella has managed to run her own holistic center in UK.

In 1995, Daniella joined Chiva Som the first dedicated Health Resort in Thailand to lend her expertise in setting-up their training operations and she soon became the Director of Health & Leisure.

Daniella’s joining of Wafi Group, a part of MKM Commercial Holdings in 1997 was a significant and innovative one. She was involved in the design, initial operations, staff recruitment and development, product selections and overall management of the Cleopatra’s Spa, Pharaohs’ Club, Hair@Pyramids, The Academy of Spa Management and Cosmetology (previously known as CBI) and Spa Resources International LLC and the recent development of Cleopatra’s Medi Spa and Cleopatra’s Boutique Spa.

Daniella’s extensive knowledge of the spa industry, has led her to actively chair many international spa and wellness seminars in the United Arab Emirates, United Kingdom, Asia, Russia, Hungary, Slovenia, Central Europe, Australia, Thailand, New York, Philippines and India.